Dr Jennifer Lees-Marshment is an Associate Professor at The University of Auckland where she researches political marketing, political leadership, and political management. Jennifer is author/editor of 16 books. She has interviewed over 200 political practitioners involved in campaigns, parties, and government including advisors to world leaders in the UK, US, Canada, Australia, and New Zealand such as the Chief of Staff to Australian Prime Minister Scott Morrison and New Zealand Prime Minister Jacinda Ardern. See www.lees-marshment.org for further details.